"International Electronic Business", the "2011 China Electronic Component Distributor Survey" and the selection has been concluded, yesterday (June 2) at the Novotel Hotel Shenzhen Bo Lin held a grand ceremony. In addition to infection 35 award-winning distributor of joy, the "International Electronic Business" is still the main ceremony analyst Chen Lu shared the findings of 2011 distributors. The results show that distributors continue to be optimistic in 2011 the market is expected to maintain double-digit growth, while the fierce market competition and profit but also to reduce the problems are quite concerned about distributors. 

   Distributors in 2010 the average revenue growth of 38% over the 2009 high of 15%, this growth rate is two forces combined result: increased competition led to falling profits last year, she returned to carry out a wave of profit margins . Benefited from the wave of this wave of growth in 2010, mainland China and Hong Kong distributors average sales of nearly 600 million yuan. Continue the good momentum of last year, distributors of revenue in 2011 is still optimistic about the average growth rate is expected to reach 27%, 54% of respondents plan to increase orders component distributors, in response to anticipated market growth this year . 

    Study its origin in 2010, distributors have three main revenue pillars: consumer electronics and home appliances, communication systems, industrial control, and rail transportation equipment. LED lighting, smart phones, tablet PCs and other markets although of concern, but it's still very small contribution, contribution to the emerging market is the smallest high-speed rail, less than wind power and 3D / network TV, the high threshold may be related to technology. 

     Even if confidence in the future, challenges distributors unavoidable topic. According to the survey, distributors are facing major challenges of the market: up to 54 per cent of respondents think that the fierce market competition is one of the major challenges, even 41% of the replies that the profit reduction is headache, increased operating costs were also considered out the top three problems. 

      Intense competition, the distributors have to look to adjust to the value-added services, then the whole plant procurement hope what most want to provide value-added distribution services? According to our survey, most want to purchase from authorized distributors to get technical support for independent distributors, most want their purchases to help find scarce components. Secondly, the procurement of services is the most desired small bulk purchases

Chen Lu: 2011 Distributor average increase in revenue is expected to reach 27%

      In addition, the machine manufacturer distributor's four-point hope: marketing and original product roadmap to synchronize; components to recommendproducts to professional customers; to show clients the close relationship with the original; strengthen stocking capacity, timely delivery at any time. 

   In the following speech, chief analyst at Sun Changxu Electronics Supply & Manufacturing (Alice Sun) for our analysis of China's second Five-Year plan, revealing the next five years China's industrial hot spots, for the majority of distributors to provide a good reference .